Gioele Novoa
BSc Student at Bocconi University · Digital Strategy & Business Development
About
I'm a second-year undergraduate student at Bocconi University, Milan, studying Business Administration and Management. Alongside my studies, I manage the digital strategy and performance marketing for El Caracol — my family's restaurant and hotel in Lunigiana, Tuscany.
Working in a small family business gave me full operational ownership and real accountability for outcomes — but also a specific context: direct access to decision-makers, no approval chain, and a market with clear local dynamics. I'm interested in management consulting and entrepreneurship because I want to apply the same execution mindset in environments with more complexity, more stakeholders and higher stakes.
Projects
Selected projects — all built for El Caracol, a family-owned restaurant and hotel in Lunigiana, Tuscany.
Website — Building a Digital Presence from Zero
Rebuilt El Caracol's digital presence from scratch. Now generating ~10,000 sessions/month.
~10,000
monthly sessions
Hotel Campaign — Filling an Underutilised Asset
Repositioned the hotel as a weekend destination for urban travellers. 42 bookings generated, 9.5x ROAS on a €699 budget.
9.5x
ROAS (camera revenue only)
Paella Campaign — Unlocking Latent Demand
Identified a latent demand opportunity and ran a hyper-local campaign delivering 17.9x ROAS on an €85 budget.
17.9x
ROAS
Currently Building
El Caracol Website v3
Rebuilding El Caracol's website from Wix to Next.js — full design control, faster load times, online booking system with custom admin panel, and elimination of platform fees. Frontend substantially complete.

This website
Personal portfolio built with Next.js and Tailwind CSS. Designed to grow over time — Notes and Reading sections coming.
Now
Second year at Bocconi University, Milan. Building El Caracol's new website in Next.js — frontend done, working on the backend. Reading Sapiens by Harari. Looking for a summer internship in management consulting or strategy. Exchange semester at McGill University (Montreal) starting August 2026.
Last updated: April 2026
Contact
Feel free to reach out.